You’re fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app. And you’re right, it is spectacular. In a year your app will be bigger than Angry Birds. But how do you get started? Getting a bold new mobile app idea is hard, but you’ve accomplished that. Now, how do you build it? That is harder still mobile app marketing services. Finally, how do you market it? That may be hardest of all.
Most experts have agreed on some important, mandatory steps that need to be taken. Many of them are the surefire, reliable tactics that online marketers have been using for years. For truly successful mobile app marketers, these approaches are combined with inventive marketing tactics specific to the mobile application industry. While some experts disagree on the details, they do agree on many of the steps. Let’s examine them here:
Prelaunch – Your marketing program has to start well before the official launch of your mobile app. As in any marketing project, you need to know who your customers are and where to find them. Some action needs to be taken to generate interest in your app. Word of mouth advertising, allowing a sneak and exclusive preview, creating a website for the app are all steps that can/should be taken before launch.
Choosing the right category is an important step that many app developers overlook. Sales of apps are driven mainly by the ranking in the app stores’ Top Charts. It is important that you choose a category that your app can dominate. You have to decide what is better for your product. Some categories have more searchers, but others may be easier to rank in. You will have to do the calculation to decide which is best fit for you.